Content & Field Marketing Specialist DACH

Who were looking for

Were looking for a creative and organized German-fluent content and field marketing specialist to turn vaylens into the go-to source for fleet- and charge point operators in the DACH region. This role will report to our Brand and Marketing Manager and work closely with our DACH Sales and Product Management teams to create valuable content communications and event experiences that are worth remembering and coming back for. Our ideal candidate has a few years experience in one or few of these disciplines for SaaS brands: content marketing copywriting and/or field marketing.

What youll be working on

Content production localization and optimization:

Create edit and localize content in liaison with Sales Product Management and Software Development teams for our DACH website and campaigns (i.e. employee content blog articles one-pagers reports case studies email sequences newsletters); and implement on-page SEO and copy improvements across our DACH website based on user data and testing.

Social media production and localization:

Produce repurpose and localize content for our organic social media channels (i.e. LinkedIn YouTube and Instagram) and other relevant channels (i.e. sales events PR) to reach our audiences and maximize our contents value and impact.

Local events management:

Plan produce and coordinate all content communications logistics and deliveries for on-site and online events in Germany and Austria.

Qualifications :

What we expect from you

• You have impeccable writing and communication skills in German but youre comfortable interacting in English with your team
• You have a portfolio or writing samples showcasing how youve translated business objectives user- and SEO-findings into successful content strategies across channels
• You have a proven track record of working with website management systems and co-creating content with sales product management and/or software development teams
• You understand that writing for algorithms does not outweigh providing value to our audience; youre meticulous in ensuring your writing speaks to our audience from the get-go
• You are organized and can manage multiple tasks under time pressure
• You can travel across Germany and Austria to support your team at events once every two months

Additional Information :

• Flexible working conditions with remote work possibility (in-person presence is required from time to time)
• Opportunity to develop your knowledge and skills through stimulating work including development and implementation of new processes and tools

Remote Work :

Yes

Employment Type :

Full-time

Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Experience: years
Vacancy: 1