Senior Demand Generation Manager (all genders)

Responsibilities

The Senior Demand Generation Manager will own the strategy, execution, and optimization of full-funnel demand generation programs that drive pipeline growth, accelerate revenue, and deepen customer engagement across global markets. This role has a strong focus on Enterprise and ABM-led motion , partnering closely with Sales, Product Marketing, and Marketing Operations to translate GTM strategy into measurable pipeline and revenue impact.

You will design and scale multi-channel campaigns across awareness, acquisition, nurture, and expansion—balancing strategic planning with hands-on execution. This is a highly cross-functional role requiring strong analytical skills, operational rigor, and a deep understanding of enterprise buying cycles.

• Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs .
• Design and run multi-channel campaigns aligned to business goals, including new logo acquisition, expansion, and product launches .
• Develop segment- and region-specific approaches (Enterprise vs. SMB; Net New vs. Existing) across EMEA, APAC, and AMS, ensuring alignment with local market needs and cultural nuances.
• Partner with Product Marketing, Sales, -Marketing Ops and Content to translate GTM strategy into high-impact demand programs, taking ownership from concept through execution and optimization.
• Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles, showing resilience and adaptability in the face of shifting priorities and market dynamics.
• Test, measure, and optimize assets, channels & messaging across the funnel to drive pipeline quality, velocity, and revenue impact .
• Analyze performance and audience insights to inform ongoing strategy and investment decisions.
• Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.

Requirements

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