Marketing Automation Specialist (m/f/d)

What can you expect?

• You manage the integration of external applications such as LinkedIn, GoToWebinar, and others with the Eloqua platform to extend marketing capabilities and reach
• You configure and manage user access and security roles within the Eloqua platform to ensure data integrity andpliance withpany policies
• You analyze business requirements to support ongoing improvements and customizations of the Eloqua system, ensuring seamless data flow and integration
• You design and adjust lead generation strategies and programs to maximize the effectiveness of marketing campaigns and achieve sales targets
• You perform regular audits and maintenance of the marketing database to ensure accuracy and efficiency of data used in campaigns
• You establish and maintain interfaces for data exchange between Eloqua and other business systems, ensuring seamless data flow and integration
• You develop and refine marketing processes to enhance workflow efficiency and campaign effectiveness, and provide second-level technical support including data storage, segmentation, troubleshooting, and campaign construction issues related to the Eloqua platform

What do we offer?

• Flexible working hours
• 30 days holiday, 24th and 31st December free
• Bonus model
• Capital-forming benefits
• Occupational pension provision
• Structured induction
• Training programs at our academy
• Departmental and corporate events
• Fitness center at the Headquarters in Karlsruhe
• Free drinks and fruit
• Subsidized canteen
• Jobbike
• And a lot more

What should you bring along?

• You have a Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field
• You have proven experience in managing marketing automation platforms, preferably Eloqua
• You have a strong understanding of marketing processes and demand generation
• You possess technical proficiency with CRM systems
• You have excellent problem-solving skills and the ability to manage multiple projects simultaneously
• You have strongmunication and collaboration skills

Job ID 94302