Product Marketing Manager

is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity.

We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

The Spark Mail app has proven to be an exceptional product, consistently delivering an intuitive and powerful email experience.

It is one of our flagship products, redefining the email experience for both individual users and teams. It is widely recognized as the best email client for iOS, Android, MacOS, and Windows, receiving top ratings from Apple and earning the admiration of millions of users worldwide.

As a Product Marketing Manager, you will take ownership of leading our onboarding and activation marketing efforts, working to drive further growth.

Our product, already well-known in the highly utilized email space, has over 15 million users and numerous innovations. Now, it's time to make an impact on how people work, guiding them towards happier and more productive lives.

This role offers the opportunity to compete with giants like Apple, Google, and Microsoft in a field as crucial as email.

What will you do in this role :

Support the definition and implementation of the product proposition. Contribute to the development of the product value proposition, positioning, and messaging informed by user research, market insights, and product understanding.

This should include recommendations for product enhancements, optimization, and the product pricing strategy.

Own the conversion and activation journeys for all user segments, platforms, and regions. Work closely with the CVM, Customer Support, Customer Insights, and Product teams to define user segments and journeys.

Use best practices to create an optimization roadmap across all touchpoints and own the conversion KPIs.

Run pricing and paywall tests. Create a roadmap of tests for improving the performance of both pricing and paywalls in all segments, platforms, and regions.

Work closely with the Product, CVM, and Customer Insights team to use best practice techniques to ensure we convert, activate, retain, and reactivate users at the key moment of purchase to grow user lifetimes and lifetime values.

Be a subject matter expert. Identify user needs by deeply understanding our target customers and how our product delivers customer value.

Be an expert in our competitive and market landscape, and ensure that our product and marketing evolve to harness new opportunities.

• Support new product launches. Work closely with a range of cross-functional teams to manage onboarding and conversion for all new product launch projects.
• Drive growth. Own the onboarding, optimization, and conversion roadmap. Develop a clear understanding of the growth dynamics of the product.

Work with a cross-functional team in the identification and subsequent unlocking of growth levers through the process of rapid data-driven experimentation.

About you :

• Experience with marketing B2C products for at least 5+ years. You have extensive experience working with applications, which is an absolute must-have for this role.
• Experience launching new and innovative digital products & services. We have very ambitious goals and aspirations. You would be one of the key people to change our customers’ lives for the better and show the path forward for the rest of the industry.
• Storytelling. We are looking for someone who is a great storyteller since we need to level up our game here to reinforce every single part of our marketing efforts.
• The desire for quality is built-in. You can distinguish between great, good, and mediocre design. You will set up and maintain a quality bar for everything we produce.
• Result-oriented and self-motivated . You should be self-motivated to check whether we are on track to achieve our goals, sound the alarm if we deviate from our goals and work diligently to realign, persistently pushing forward regardless of obstacles.
• Industry Knowledge. You care about email, collaboration, and productivity in general.It’s a significant advantage if you’re an email and productivity geek in general.
• Marketing Expertise. You should have deep knowledge of optimization techniques and have a track record of success in digitally product-led organizations.
• Data-informed and data-driven approach. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for taking our products to market.
• Customer-focused mindset. You have a deep empathy for users and are driven to make a positive impact in their lives.
• Global thinker’s mentality. Our customers and teams span the globe. You are comfortable working within and leading virtual teams of colleagues around the world to serve a global audience.

Would be a plus :

• B2B SaaS expertise. The future of Spark is bright and we already realize the fit into the team's work environment.
• Additional experience working within one or more of the following : brand marketing, acquisition / performance marketing, customer marketing, and product management.

What you will get at Readdle :

Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly.

It enables us to create and deliver the best solutions for millions of our users.

Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results.

We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.

• A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
• Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
• Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.
Vor 30+ Tagen