Marketing Tracking Specialist
Key Responsibilities
- Develop and execute digital analytics strategies for a variety of clients, from small businesses to large enterprises.
- Utilize and enhance skills in tracking (Google Tag Manager), data analysis (Google Analytics and other tools), reporting, and automation (Looker Studio).
- Engage in client meetings and maintain regular communication.
- Identify and assess key performance indicators, generate automated reports, and offer actionable insights for clients.
- Learn and apply new marketing technology and Google Cloud tools for strategic client initiatives.
- Provide consulting support to SEO, SEA, Social Advertising, and Content Marketing teams, while building foundational knowledge in these areas.
- Keep abreast of industry trends and integrate new ideas into projects and daily operations.
- Mentor and guide trainees and junior team members in MarTech.
- Lead and facilitate workshops and presentations for both internal and external audiences.
Ideal Candidate Profile
- 4 years of experience in digital analytics with a keen interest in online marketing.
- Completed studies in (online) marketing, data analysis, or a related discipline, or an equivalent qualification.
- Strong numerical and analytical skills, with an aptitude for technical implementations.
- Fluent in German and proficient in written and spoken English.
- Advanced knowledge of Google Tag Manager and Google Analytics.
- Familiarity with Google BigQuery and / or Matomo is a plus.
- Excellent communication skills, proactive attitude, teamwork capabilities, and a passion for learning new subjects.
Benefits and Perks
- Choose to work from our office, anywhere within Germany, or remotely from abroad for up to six weeks annually.
- Customized development plans and regular feedback sessions to support your growth.
- Access to both internal and external training programs.
- Enjoy flexible working hours, part-time opportunities, and 28 vacation days per year.
- Support from a partner organization for mental health and well-being services.
- Collaborate with international clients on cutting-edge campaigns.
- Be part of a dynamic team of digital marketing professionals.
- Company pension plan with a 20% employer contribution.
- State-of-the-art equipment, complimentary lunch, and collaborative workspaces in our office.
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