Regional Marketing Manager

Job Description

Manage the marketing activities and spend in the German speaking European countries (DACH) and other selected countries within the region, in coordination with global and regional priorities.

Ensure alignment with regional sales priorities to deliver regional / country / vertical marketing initiatives in support of the region’s business results.

Develop the position as a strategic partner for the regions government sales managers for consulting on promoting and communicating in key business opportunities.

Maintain an understanding of Motorola Solutions’ positioning and market share (products and verticals) in among others the DACH region, in alignment with the priorities of Europe, Middle East and Africa (EMEA) marketing and based on input from the field and the regional strategy team.

Formulate, drive and implement targeted local marketing activities for key vertical markets.

Work with the core EMEA marketing and sales teams to create and accelerate the regional pipeline through customer insight-driven marketing initiatives.

In this build awareness of major opportunities and key players (sales, distribution, partner and end customers) to influence and support a positive opportunity outcome.

Effectively communicate and report out to senior members of Sales management teams, Global marketing teams, Brand teams, Product Teams, Strategy, Service and Business Operations.

Communicate the Motorola Solutions brand narrative and be the brand ambassador and go-to person in the DACH countries and other selected parts of Europe.

The Field Marketing Manager is expected to be an active participant in sales planning meetings and operational reviews.

Key deliverables include :

Development, management and execution of the direct government marketing plan for selected parts of Europe among others, the DACH region - well structured, documented, in accordance with corporate policy and easy to understand In the end-2-end marketing strategy and tactics for the region to capture growth and support ongoing business opportunities Physical and digital activities, campaigns, localizations, training etc.

Management of the allocated direct government budget to support the marketing plan.

Owning and evangelizing the MSI narrative (for direct and government customers) across the region.

Cohesive execution of field marketing initiatives (for direct and government customers) across the region in accordance with MSI brand.

Comprehensive understanding of and ability to communicate the Motorola Solutions offering through the technology ecosystem and product portfolio, including business drivers for management, sales, and customers (incorporating competitive, market, business and economic information).

ROI measurements and recommendations for change if needed to drive growth in the region.

We are seeking someone who possesses a passion for marketing and making things happen, with a data-driven decision making mindset and a high level of energy seeking to grow and learn in an exciting and rewarding team environment.

Basic Requirements

5+ years experience in a field marketing, marcom, events, digital marketing or demand generation role.

Past B2B / B2G sales experience or a track record of working directly as a marketer with a B2B / B2G sales organization.

Customer oriented manager, preferably with a military past or with work experience from a public safety agency.

Strong communicator with prior experience in developing messaging and positioning, managing initiatives, activities, content and website

Spoken and written fluency in German and English. Additional languages would be an advantage.

Comfortable with technical issues and adept in picking up technology and concepts. Past demonstration of technical skills will be considered an advantage.

Familiar with effective account-based marketing approaches

Experience with online and offline marketing programs (including events creation and management) with knowledge of current trends, media and tools

Creative spark as expressed in ideas for content, messaging and creative design within the defined brand envelope

Must pay high attention to detail, strong project management and time management skills

Experience in evolving marketing programs based on performance data, ground-level feedback from sales and understanding of the business

Creative, innovative and resourceful with a hands-on get-it-done results orientation

Ability to work successfully in an ever-changing environment with competing priorities

Cost-conscious win / win negotiator

Diversity & Inclusion

At Motorola Solutions we are proud of the diversity of our people. Motorola Solutions is committed to providing equal employment opportunities and is a proud sponsor of Females in Information Technology & Telecommunications.

We are an equal opportunities employer and we want you to have every opportunity to shine and show us your talents, please let us know if there is anything we can do to make sure the process works for you.

We celebrate diversity and are committed to creating an inclusive environment for all employees.’

CONNECT WITH A CAREER THAT MATTERS

We’re dedicated to designing and delivering the mission-critical ecosystem our public safety & enterprise customers refer to as their lifeline mission-critical communications, software, video and services.

Our drive for continuous innovation and partnership with our customers enables them to be ready in the day-to-day moments, and in the moments that matter most.

Travel Requirements

Under 10%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

Company

Motorola Solutions Germany GmbH

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world.

If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

To request an accommodation, please email