Head of marketing Jobs in Vaterstetten

About us

The appliedAI Institute for Europe stands for Trustworthy AI by focusing on fairness, transparency, and accountability to ensure AI driven innovation while respecting ethical standards. As a central harbour in the European AI ecosystem, we provide knowledge, resources, and connections to empower stakeholders in responsibly developing and applying AI technologies.

Our impact is measured through the strategic roles we fulfill like agenda setting, knowledge brokering, enabling, scouting, experimenting, tool providing and network building. Over the past year, we have contributed through policy insights, compliance tools, educational programs, and open-source solutions. We actively foster collaboration, host events, and support AI startups to strengthen the ecosystem. The appliedAI Institute for Europe plays a crucial role in shaping the future of AI in Europe.

Your mission

As our Head of Marketing & Communications you will be leading our Marketing, Events and Communications Team. In your role you combine your excellent expertise across brand marketing, knowledge transfer and communications. Together with our team you will build a world-class marketing, knowledge transfer and communications function at appliedAI and define an iconic brand for our Open-Access-Accelerator on Trustworthy AI. Your role is crucial as we aim to ensure that the European AI Innovation Ecosystem remains competitive through the empowerment of professionals in applying and developing the latest AI technologies responsibly.

As the Head of our Marketing & Communications Team, you will be responsible the following tasks :

Strategic Impact

Develop and implement the marketing strategy in alignment with the CEO's vision, ensuring it supports business objectives

Define and evangelize the brand identity across internal and external audiences, maintaining consistent messaging

Monitor and analyze the AI Innovation Ecosystem and stakeholder landscape to adapt communication strategies and knowledge transfer approaches

Develop and drive the implementation of a KPI system to measure impact and inform strategic decisions and act as a strategic thought partner to the internal Teams, and CEO on marketing, knowledge transfer, and communication strategies

Operational Execution

Take responsibility for creating and executing knowledge transfer and campaigns across digital, print, and social media channels

Work closely with internal departments (e.g., content teams, Academy) and external agencies to ensure cohesive project delivery and support the presentation of education offerings and publications to enhance visibility

Ensure consistent brand communication across all channels and touchpoints

Team and Organizational Development

Lead and develop an engaged team in Marketing, Events, and Communications, fostering a culture of excellence

Support and develop internal teams regarding knowledge transfer and communication standards and drive the development of communication processes and structures to enhance efficiency and scalability

Build a scalable Marketing Operations function that enables data-driven decision-making, leveraging AI for more efficient execution at scale

Manage budget planning and oversight, providing regular reports to executive management

Your profile

Bachelor of Business or Communication and preferably a Masters degree in Business, Marketing or a related field

Minimum 8+ years of experience within a senior marketing role covering brand, product marketing communication and growth marketing

You have experience in a leadership role for 5 years or more

You have a proven track of experience in collaborating with multiple internal stakeholders from different domains

Ideally you have solid professional experience within a non-profit environment or in the type of activities of non-profit organizations

Ideally understanding of AI technologies or high affinity and interest in high-tech topicsYou know how to make use of agile methods combine this with OKRs, drive your team and agencies to get the job done

You work hands-on, with strong team spirit and a positive attitude having experience to work cross-functional with different teams

With your adaptability and pragmatism, you feel comfortable in a dynamic environment

Excellent communication and interpersonal skills paired with proficient command of both German and English (e.g., C1 level)

What we offer

A highly qualified and motivated team is on its way to shaping the European AI landscape. These are your advantages :

• Flexible work location : choose between our offices in Heilbronn - Innovation Park Artificial Intelligence, Munich - House of Communication and work from home options
• You will take responsibility in scaling a leading organization that is on its way to becoming a lighthouse initiative for Europe and shaping the future of our economy
• Access to the latest technologies and budget for training.
• Want to learn about robotics, autonomous drones or smart factories? All this takes place at appliedAI
• The hottest topics of the next decade and the freedom and confidence to initiate your own activities
• A highly visible initiative that helps you build a large and high-level network of start-ups, partners and technology companies
• Various other benefits, such as mobility budget, JobRad and Egym Wellpass sports membership.

Contact

Lucas Fernandes - Senior Talent Acquisition Specialist

appliedAI Institute for Europe gGmbH, Im Zukunftspark 7, 74076 Heilbronn

About us

Find out more on https : / / www.appliedai.de / and  https : / / www.appliedai-institute.de /