Manager marketing Jobs in Kiel

Contract :   permanent

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions ), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa ), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network ), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn !

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

FGX International Inc., an EssilorLuxottica company, is a leading global designer and marketer of non-prescription reading glasses and sunglasses.  Our groundbreaking products help correct, protect and frame the beauty of one of our most precious sensory organs – our eyes.

Today, FGX International is an industry leader in non-prescription reading glasses.

We have built a portfolio of eyewear brands and ecommerce channels including Foster Grant®, Gargoyles® and Readers.com®. We also hold licenses to develop eyewear for legendary brands such as Ironman®, Steve Madden®, Panama Jack®, Disney® and Rawlings®.

Your role :

We have an exciting opportunity for Trade Marketing Manager to join our FGX team. In this role, you will approach retailer / channel strategically to develop solutions that drive category and share growth from trade perspective. You will be responsible for providing relevant channel insights and key learnings cross-functionally to help inform innovation development and marketing plans.

Main responsibilities :

Activate shopper insights (consumer segments, role of channel in category, purchase behavior, etc.) by channel / retailer

Envision / create insights-driven shopper experiences (e.g. merchandising, product selection, storytelling) with an omni-channel focus

Develop (with cross functional team) and manage best-in-class GTM strategies and plans to ensure program execution and overall sales targets are met

Manage assortment / SKU management & rationalization in conjunction with Product Development

Thorough understanding of Global Marketing strategy and effectively distill / implement strategies in respective channels / retailers

Implement Global product and brand strategies, working with Commercial teams to ensure a consistent approach to how we show up in store

Pricing from consumer POV to drive demand and margin enhancement

Ability to direct creative teams and design partners to conceptualize ideas visually

Marketing thru retailers (e.g. promo strategy, loyalty programs such as ExtraCare and Balance Rewards, digital activation), especially Drug and Mass

Synthesize insights / conclusions from POS analysis / business tracking / relevant market research to drive actionable strategies for channel / retailer

Develop strategic selling presentations partnering with marketing & commercial teams

Position FGX as a strategic partner to key customers through the proposal of future-facing, insights driven category-level initiatives

Active participation / involvement in the forecasting process and risk & opps management

Main requirements :

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 5+ years of experience in trade marketing, category management, or retail marketing, ideally within FMCG, consumer goods, or a related industry.

Experience working with key retailers and understanding of various retail channels in Germany (grocery, mass, pharmacy / drug)

Strong commercial acumen with functioning understanding of P&L,  Excellent analytical skills, strong business and project management skills

Strong interpersonal & communication skills, ability to adapt to fast-paced environments and changing market conditions.

Fluent Englisch and German

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Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.