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Marketing campaign manager • unterensingen
- Gesponsert
Senior Account-Based & Demand Generation Marketing Manager (m / w / d)
Bosch GroupStuttgart, Baden-Wurttemberg, Germany- Gesponsert
Ausbildung Kaufmann / frau für Marketingkommunikation
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- Neu!
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JUJURStuttgart, Baden-Württemberg, .DESenior Account-Based & Demand Generation Marketing Manager (m / w / d)
Bosch GroupStuttgart, Baden-Wurttemberg, GermanyCompany Description
Bosch Global Software Technologies GmbH (BGSG) is a company within the Bosch Group. The Bosch Group is a global leader in technology. As part of this group, BGSG is based in Stuttgart and offers established services and digital solutions in the corporate and product environment and has a broad global portfolio of customer-specific IT, IoT and development tools and solutions. BGSG serves customers around the globe. We combine decades of knowledge in IT, IoT, embedded engineering and system design with latest technologies like Artificial Intelligence (AI) or Blockchain to develop, deploy and run tailored solutions which address the core challenges of our external customers. We build on Bosch's unique experience as a global technology leader to serve our customer better than others. We take pride in understanding our customers' needs and offering the right solution.
Job Description
As the Senior Account-Based & Demand Generation Marketing Manager you will take full ownership of designing, implementing, and optimizing ABM & lead generation strategies to drive engagement with high-value accounts and attract new lead to generate measurable business outcomes. Reporting directly to the Head of Marketing and Communications Europe, you will ensure that all activities are closely aligned with the overall portfolio and business objectives.
Your primary focus will be on developing targeted, persona-driven marketing approaches, leveraging data and insights to optimize performance, and managing end-to-end campaign execution across digital, social, and offline channels. This role is pivotal in shaping the organization's ABM and demand generation strategy, ensuring that marketing efforts effectively resonate with key customer segments and contribute directly to revenue growth.
Key Responsibilities
ABM & Demand Generation Strategy Development :
- Develop and execute a highly customized ABM and demand generation strategy, ensuring that each campaign is tailored to specific customer pain points and business needs.
- Work hand in hand with Sales, acting as a strategic partner to identify key accounts, understand their challenges, and co-create targeted marketing initiatives.
- Regularly exchange insights with Sales teams, adapting marketing strategies based on live feedback from customer interactions.
- Ensure that all marketing efforts contribute directly to pipeline growth, deal acceleration, and revenue generation.
Content Creation & Messaging :
Campaign Execution & Optimization :
Lead Management & Data-Driven Strategy :
Cross-Functional Collaboration & Leadership :
Qualifications
Requirements
Additional Information
Why Join Us?
This is an exciting opportunity to lead a transformative role in our marketing team. As Senior Account-Based & Demand Generation Marketing Manager , you will shape how we engage with key accounts, driving meaningful business results and positioning the company as a leader in our industry. If you thrive on ownership, innovation, and making a tangible impact, we want to hear from you.