Pr manager Jobs in Ottobrunn

What You’ll Do:

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.

• Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, inclusive of:

  • Localizing global initiatives to fit cultural context and audience needs.

  • Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.

  • Driving local cultural initiatives that support regional marketing priorities.

• Run an efficient press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.

• Manage influencer and creator programs—from relationship building to campaign-

specific collaborations that amplify Sonos in music, culture, and tech spaces.

• Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit. Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).

• Potentially: Partner with distributor teams and their PR/influencer agencies in growth markets to align on regional budgets, priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met.

  • Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best-in-class earned activity in their markets.

• Proactively monitor industry and cultural trends in your markets, providing insights and recommendations to refine strategies.

• Cultivate deep relationships with media, influencers, tastemakers, and cultural partners to maximize earned opportunities.

• Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best-in-class and fit for purpose.

• Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.

You Are:

• A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape.

• A strategic and creative thinker, and strong storyteller with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.

• Skilled at managing through influence, with experience collaborating across distributor or partner-led markets.

• Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice.

• Adept at balancing strategic planning with hands-on execution.

• Highly organized, proactive, and comfortable juggling multiple markets and priorities.

• A collaborative team player and trusted cross-functional partner.

• Comfortable navigating cultural nuance across diverse regions and building strong local networks.

• Agile, positive, and adaptive in a fast-paced environment.

• Fluent in German

• Fluent in English (written and spoken).

• Willing to travel as needed.

What You’ll Need:

• Minimum of 6-8 years PR experience working at an international company/client/agency, ideally in the consumer electronics, or lifestyle/entertainment industry.

• Bachelor degree (or equivalent experience)

• Strong understanding of the local media, cultural and influencer landscape

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Ability to build relationships cross-functionally and across different time zones.

• Ability to balance critical thinking with tactical execution

• Excellent writing and communications skills.

• Proficient in: Google Suite of services (sheets/drive/slides, etc), Meltwater is a plus.

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Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.