Influencer Marketing Specialist (gn)

Intro Are you a go-getter with a passion for building influencer marketing strategies that drive real results? We're looking for an Influencer Marketing Specialist (gn) with a proven track-record, who can help us define a successful influencer marketing playbook at Freda together with our existing team.

This position is perfect for someone who’s seen it and done it before; you understand the nuances of influencer partnerships and are driven by the challenge of turning collaborations into revenue-generating initiatives.

If you are looking for your next challenge and about building and scaling an influencer marketing machine from the ground up, we want to hear from you! Tasks Develop and execute influencer marketing strategies that align with our overall brand objectives, ensuring performance-driven decision making to continuously refine our approach.

Collaborate with our influencer marketing team, working with various creators from diverse fields such as food, sports, and lifestyle.

Identify and engage authentic creators with strong communities who align with our brand values and strategic goals across various platforms, including Instagram, TikTok, YouTube, Twitch and podcasts.

Build and maintain close and long-term partnerships with our creators Lead negotiations with creators and agencies, leveraging strong people skills and a deep understanding of platforms in the influencer ecosystem Manage the entire partnership process, including initial contact, contract negotiations, and ongoing relationship management with creators and their management teams.

Clearly manage the expectations of creators and agencies, providing constructive feedback on performance to ensure successful and economically viable partnerships.

Identify, nurture, and strengthen economically beneficial partnerships that drive value for both the creators and our brand.

Requirements You are knowledgeable : Demonstrated success in influencer marketing, particularly within a D2C environment in Germany.

You have a track record of developing and implementing successful campaigns that drive growth. You are a high performer : You have a proven experience thriving in a high-performing team and you are passionate about supporting your team members' professional growth.

You are strategic : You have a proven ability to develop and implement effective influencer marketing strategies. You know how to make data-driven decisions to optimize spending and performance.

You are a relationship builder : You have a proven ability to establish and maintain positive, productive relationships with creators and agencies that align with brand values.

You are a collaborator : You possess exceptional communication skills that enable you to effectively collaborate with internal teams and departments, fostering a unified approach to influencer marketing strategies that align with overarching company goals and initiatives.

You are a negotiator : You find joy in negotiating and have a proven ability to secure the best possible terms for collaborations that benefit both the influencer and the brand.

You are well connected : You bring an established network in influencer marketing, particularly those with audiences that are male-leaning, aged 25-45 is a big plus.

You speak the language : You speak our customers’ and team’s language. Therefore, fluency in German and English is a must.

Benefits A successful and growing company : Join a growth company that has just raised a Seed round. Awesome team : Work directly with experienced marketers and our founders in a dynamic and international team Future of food : Be part of building the future of frozen convenience food in e-commerce and retail.

Start-up culture : Start-up culture that values direct and transparent communication, a fast-paced environment, and personal development.

With Freda, you can make a real impactPerfect setup : Enjoy a central office in Berlin Mitte, flexible working hours, and numerous benefits.

Closing We look forward to receiving your application.