Senior Research Director & DACH Growth Lead (m/f/d)

Company Description

We Dream. We Do. We Deliver.

B2B International, a Merkle company.

B2B International is a global B2B market research agency. We deliver world class market research projects to inform effective, strategic decisions for the largest and most influential B2B brands.

We combine industry and B2B research expertise to deliver actionable insights.

The role involves working with colleagues within B2B International, and colleagues from Merkle and dentsu. Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world’s top five media agency networks with 60,000+ employees across 146 countries.

This position will be based in Germany and you can choose your workspace : München, Hamburg or Frankfurt.

Hi from our team!

We are a team of 20+ b2b market researchers based in Manchester, London and Germany. We thrive on delivering world class insights to our clients to enable them to make better business decisions.

We work on a range of projects both qual and quant, tracking and ad-hoc and cover a huge range of topics including brand, customer needs, product / proposition development and market opportunities.

Job Description

This is an exciting opportunity to join our growing team. As a key player, you’ll play a crucial role in the growth of the business in DACH, developing strong relationships and the seamless execution of a wide variety of research projects.

The role offers variety and will include :

• Growing the DACH business by understanding client research needs, writing winning proposals for new and existing clients and pitching.
• I mplementing outbound business development initiatives , including (but not limited to) new client outreach and lead generation, lapsed client programmes, existing account upsell, and building relationships within the broader dentsu / Merkle group to identify and create research opportunities.
• Collaborating with the marketing team to build and communicate a DACH marketing plan to deliver growth in the DACH region.
• Overseeing research projects from start to finish. Translating complex qualitative and quantitative data into impactful insights and recommendations for clients.
• Owning and fostering relationships with clients, finding opportunities to rejuvenate lapsed clients and growing the size of existing accounts.
• Mentoring and guiding team members enhancing their client management skills and insight capabilities.

Qualifications

We’re seeking curious, ambitious and analytical individuals with the following experience and skills :

• Business / client development experience : proven ability to identify growth opportunities and nurture client relationships, designing research projects to answer client objectives.
• Commercial market research experience : ideally you will have at least 10+ years of experience in commercial market research, with a track record of success.
• Analytical mindset : a natural interest and desire to interpret quantitative and qualitative data, translating raw data into clear conclusions and actionable recommendations.
• Experience across the full-research lifecycle : experience managing a range of market research projects ensuring the execution of multiple projects simultaneously.
• Exceptional communication skills : strong communication and presentation skills in German & English, with the ability to articulate findings in a compelling and engaging manner.

Additional Information

We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours.

We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.

If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions.

Need to clear your head? Hit the football table, PlayStation, massage bench or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more.

Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.

We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background.

Please indicate your salary expectations and possible entry date .

We look forward to hearing from you!

Dilan Cicek

Senior Talent Acquisition Business Partner

Merkle a dentsu company