Product Marketing Manager

About Recyda

At Recyda, we thrive to revolutionise the world of packaging sustainability and circular economy. We have embarked on a mission to become the undisputed category winner for digital packaging sustainability management.

With our innovative software-as-a-service solution, we aim to solve every pain point associated with the intricate web of sustainability requirements in each market.

Our software solution already serves as a game-changer to global companies like Beiersdorf and Kao.

Fostering, growing, and celebrating a diverse team is a top priority. From our inception, we've been an international team, bringing together diverse backgrounds and perspectives to unite behind our common mission.

Packaging waste affects everyone, and we believe a diverse team is essential in developing the best solutions for a sustainable future.

Join us and contribute to our mission of tackling packaging waste with innovative, inclusive approaches.

About the Role

We are seeking an experienced Product Marketing Manager (m / f / d) for our Marketing team to shape the way we communicate our solutions, craft compelling product messaging, and increase customer engagement by effectively communicating our value for customers.

You’ll be responsible for positioning, messaging, and driving product adoption while working closely with cross-functional teams like Product and Sales.

Tasks

• Craft clear, persuasive, and accurate product descriptions that resonate with our target audience in the packaging industry.
• Develop and manage content that highlights the benefits, features, and unique selling points of our software across various platforms (website, print, digital), ensuring alignment with our marketing and business goals.
• Position and launch differentiated product features that meet and exceed business objectives. Shape product marketing campaigns that target prospective customers.
• Collaborate with product development, sales, and customer success teams to gather detailed product insights and translate technical details into customer-centric messaging.

Improve product sales messaging constantly with a data-driven approach.

• Educate other departments on current product messaging.
• Ensure all product-related content is consistent with our brand guidelines and tone of voice, creating a cohesive narrative across all channels.
• Assist in the creation of marketing collateral such as case studies, white papers, and presentations.
• Stay up-to-date with trends in the packaging and recycling industry to ensure messaging remains relevant and impactful.

Requirements

• Degree in Marketing, Communications, or a related field.
• Relevant experience (3+ years) in B2B product marketing in an Enterprise SaaS company.
• Proven experience in writing product descriptions or marketing content which drives engagement and supports sales efforts.

Please submit your product marketing portfolio.

• Knowledge of the packaging and recycling industry is highly desirable and will be a significant advantage.
• Exceptional writing, editing, and communication skills in English, with the ability to convey technical product information in clear, concise, and compelling ways.
• Proven experience in targeting enterprise clients in complex, multi-stakeholder environments.
• Ability to translate complex product information into benefit-driven messaging for different customer segments.
• Creative thinker with a strategic mindset, who can generate new ideas and adjust strategies based on data and industry trends.
• Highly motivated self-starter with the ability to manage multiple projects independently and collaboratively in a fast-paced environment.

Benefits

• Unique opportunity to directly shape our growth by joining at this stage of our start-up and make a real impact with your contribution.
• Independent work in a team and steep development opportunities in a fast-growing company in the field of sustainability.
• Very flexible, innovative and creative working environment and close collaboration with and the company founders.
• Competitive salary.
• Flexible work arrangements (remote or hybrid possible) or work from our modern and bright office in Freiburg (or from one of our up-and-coming hubs in Munich and Cologne).

We create impactful software solutions for a circular economy to assess the recyclability of packaging on an international level.