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Senior Marketing Manager (f/m/d)

Siemens Healthineers AG
Erlangen, Baviera, Alemania
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Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause.

It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally.

Sound interesting? Then come and join our global team as Senior Marketing Manager (f / m / d) to create customer-facing content and marketing plans to positions Siemens Healthineers as a thought leader in healthcare worldwide.

Choose the best place for your work Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.

Your tasks and responsibilities :

  • You create customer-facing content and marketing plans to positions Siemens Healthineers as a thought leader in healthcare worldwide.
  • You lead large projects, steering international teams and working on content creation for cross-business topics such as sustainability, networked care, or clinical topics.
  • You drive end-to-end content creation process from an idea intake, ideation, content creation, and content re-purposing.
  • You analyze the needs and challenges of healthcare providers across their hierarchy, as well as market trends and activities of other players in healthcare.
  • You work with corporate functions, global and regional organizations to support your messaging with technology trends, portfolio of products and services, and case studies from healthcare providers.
  • You facilitate a strong collaboration across distributed stakeholders by organizing face-to-face and virtual workshops for content co-creation globally.
  • You create messaging and comprehensive content ecosystems of interconnected content assets to increase brand awareness and to support lead generation.
  • You take action to refine messaging and content assets based on performance insights.

To find out more about the specific business, have a look at Your qualifications and experience :

  • You have a university degree in healthcare, innovation, business administration or management studies with a focus on marketing.
  • You have many years of professional experience in business, marketing, or in consulting.
  • You possess profound experience in storytelling, messaging, and content creation for delivery to healthcare professionals.
  • You have worked in agile environments within a corporate structure.
  • You have in-depth knowledge of the healthcare sector; professional experience in the MedTech industry is an advantage.

Your attributes and skills :

  • You have excellent written and oral communication skills in English; German language skills are an advantage.
  • You enjoy using digital tools and methods to enable distributed teams to work toward a common goal, such as design thinking, concept boards and ChatGPT derivates.
  • You demonstrate creative thinking and co-creation capabilities, a pragmatic way of implementation, and a pro-active working style in interdisciplinary, diverse teams.
  • You are highly motivated with a proven track record of delivering results and guiding global, cross-functional teams.

Depending on the experience and qualifications background of the applicant, task enrichment into the area above the general pay scale is possible.

Our global team :

Siemens Healthineers is a leading global medical technology company. 71,000 dedicated colleagues in over 75 countries are driven to shape the future of healthcare.

An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Our culture :

Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work.

We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.

Check our Careers Site atKlaus Kouril.

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email.

We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click to get started.

Siemens Healthineers Germany was awarded the Great Place to Work® certificate.

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