Marketing Specialist
Why Lytx :
Lytx is seeking a dynamic field marketer to contribute to the growth and development of our channel in EMEA. The Partner Field Marketing Specialist will leverage their skills to execute programmes that enhance Lytx’s strategic channel partner relationships, focusing on Telematics, Telecommunications and Fleet Management Companies.
This role is pivotal in managing and executing enablement activities and initiating onsite engagement events to empower our strategic channel partners to effectively position and sell Lytx solutions to their customers.
You’ll Get To :
- Support the growth and development of channel partners in EMEA by executing strategic marketing campaigns focused on sales enablement
- Participate in local shows and events including owned events, supported events and partner events based on regional requirements accompanied by effective budget planning
- Engage and enable strategic partnerships that enhance customer value and purchase convenience through the localised marketing and delivery of Lytx solutions
- Collaborate with the Product Marketing team to develop channel communications for new product launches
- Work cross-functionally with key stakeholders to coordinate and execute channel campaigns
- Execute targeted marketing campaigns, activating local messaging for lead generation and awareness while identifying opportunities to promote and influence video
- Support partner and market growth by delivering KPIs in field marketing, scaling activation efforts and promoting market-focused messaging
- Establish thought leadership by staying informed on industry trends and serving as a subject matter expert (SME) for the local markets
- Other duties as assigned
What You’ll Need :
- Bilingual proficiency in German and English
- Bachelor’s degree (or equivalent experience) in Marketing or related field plus 3-5 years of B2B marketing experience
- 3+ years of hands-on channel marketing experience working with resellers
- Results-driven mindset with a track record of delivering on KPIs and objectives
- Excellent communication and collaboration skills, essential for working cross-functionally and engaging with partners effectively
- Highly organised and proficient at managing multiple projects at a time
- Experience working with fleet management companies is desirable but not essential
- Demonstrated curiosity for emerging high-tech trends (such as AI, IoT) with the ability to translate their implementation into language understandable by non-technical audiences
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