Research Specialist (m/w/d)

Company Description

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior.

We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

Job Description

Main Tasks

• Conception and initial creation of projects for modelling, analysing and interpretation of spatial data, company-specific data and statistical results and derivation of the necessary conclusions for the customers as well as preparation in reports and presentation under supervision
• Independent implementation and management of projects with spatial and location-related issues together with customers and presenting the results in defined projects
• Maintenance and further development of our internal automation tools in R
• Independent modelling of spatial market data (regional potential data, socio-demographic data, Purchasing Power or) in various resolutions up to street sections or grid cells, nationally and internationally
• Organizing and coordination of the production and delivery of geo-product packages for clients
• Work together with our sales team in presentations and support the sales with content and explanation of the methodology in customer presentations
• Actively work in agile and interdisciplinary teams of experts with the further development of our methodological skills and our product and service portfolios

Qualifications

Requirements

• University degree in the fields of economics, social sciences or geography, etc.
• 2-3 years of relevant work experience
• professional experience in the fields of Geomarketing, in data analysis or consultancy desirable
• Knowledge of Economics and business administrative KPIs
• Knowledge of R (must-have), processing of geodata in R
• Experience in package maintenance
• Ability to reflect, interpret and present statistical results
• Very good language skills in German and English

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms NIQ delivers the Full View.

NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center :