Marketing Manager (m/f/d) with a focus on Lead Generation
What can you expect?
- You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
- You develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region, and execute demand generation marketing programs including third-party hosted events, our company hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing
- You forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed, and own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region
- You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs
- You work closely with the our company sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy
- You drive lead acquisition, nurture, and support the development of pipeline opportunities
What should you bring along?
- You have a minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred
- You have experience marketing to midsize companies up to enterprise companies in the DACH region. Mittelstand" marketing experience is a bonus
- You possess knowledge of Eloqua (or an equivalent automation tool-Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred.
Experience with Tableau or other visualization software is a plus
- You are self-motivated, capable of working autonomously and communicating with remote management for extended periods
- You have strong demand generation experience building multi-touch, integrated campaigns
- You possess excellent strategic thinking skills with the ability to make data-driven decisions, and are fluent in German and business-level English
What do we offer?
- Flexible working hours
- 30 days holiday, 24th and 31th December free
- Bonus model
- Capital-forming benefits
- Occupational pension provision
- Structured induction
- Training programs at our company Academy
- Departmental and corporate events
- Fitness center at the Headquarters in Karlsruhe
- Free drinks and fruit
- Subsidized canteen
- Jobbike
- And a lot more
Marketing Manager (m/f/d) with a focus on Lead Generation
You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs. You develop a joint marketing strategy and d...
Marketing Manager (m/f/d) with a focus on Lead Generation
You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs. You develop a joint marketing strategy and d...
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