Global Brand Manager (m/f/d)

Global Brand Manager (m / f / d)

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Global Brand Manager (m / f / d)

• Full Time
• Altenhöferallee 5, 60438 Frankfurt am Main, Deutschland
• With Professional Experience
• 7 / 12 / 24

As our Global Brand Manager (m / f / d) , you will play a pivotal role in shaping and executing the vision for our New Assets on a global scale.

You will be responsible for driving the development of comprehensive brand strategies, collaborating with cross-functional Global Product Team (GPT), and ensuring that our producst resonates with diverse markets worldwide.

Your expertise in market analysis, patient insights, and launch planning will be crucial in achieving our growth ambitions.

YOUR TASKS

Develop and implement global brand vision and positioning for our New Assets including creation and execution of the global brand plan with the assigned GPT.

Formulate and apply brand strategies and commercial tactics based on patient insights and market analysis

Collaborate with cross-functional partners to develop patient journeys and multi-dimensional profiles, consistently focusing on identification of knowledge gaps and creation of action plans to address them.

Design global marketing campaigns and materials, ensuring alignment with brand objectives, working closely together with Market Research to test and optimize marketing materials.

Support Medical Affairs in developing global medical strategies and provide marketing input, for example developing and executing of congress plans for brand representation at global events.

Implement digital strategies supporting the global brand strategy in collaboration with a creative agency you re managing.

Represent commercial viewpoints in GPT discussions and decision-making processes and lead the commercial sub-team, ensuring implementation of GPT decisions.

Monitor brand development and competitive landscape, creating mitigating actions with the GPT.

Maintain customer proximity through regular visits and participation in key events.

Gather and utilize feedback from affiliates, regional marketing managers and partners on market needs, best practices, and regulatory challenges to ensure successful local brand plan execution.

YOUR PROFILE

Degree in business or a related field and relevant experience in the pharmaceutical industry

Proven experience in global strategic marketing, ideally with profound launch experience

Strong strategic thinking and commercial acumen to build and implement global commercial strategy.

Excellent collaboration and communication skills in English, additional languages are a plus

Ability to work effectively in cross-functional teams.

Experience in developing and implementing marketing strategies.

Strong project management skills.

Proficiency in market research and competitive analysis.

YOUR BENEFITS

Individual career development in a purposeful job : you improve the quality of life of our patients!

Hybrid work model that allows a good work-life balance

Attractive location with good transport links, modern workplaces and a company restaurant (€4,15 / menu)

Global family business with flat hierarchies and an open, respectful corporate culture

Attractive remuneration with extensive social benefits

Variety of employer-subsidized benefits such as WellPass (€17.90 / month), Germany ticket (10€ / month), Corporate Benefits and JobBike (adapt to your local benefits)

Find out more about our benefits here .

ABOUT US

Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.

We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.

Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.

Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.

Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal :

BETTER OUTCOMES FOR MORE PATIENTS"

For more information, visit https : / / www.merztherapeutics.com / .

Lukas Blum

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