Senior Communication & Content manager BtoB

Your daily workout

In the context of an ambitious rebranding and brand evolution, we are seeking an experienced Senior Communication and Content Manager BtoB to join our marketing team.

This role will be pivotal in defining and executing a BtoB content strategy that enhances brand identity and engagement within a highly competitive landscape.

The ideal candidate will bring both strategic insight and creativity, contributing to the successful repositioning of our brand in an evolving market.

Content production :

Create and drive our BtoB editorial strategy on all chanels to position our brand as a key opinion leader on corporate wellbeing.

Share the brand tone of voice and guidelines to align the whole company on key messaging.

• Content production : redact and deploy compelling marketing assets and campaigns, including emails, blog articles, videos, events, guides, customer testimonials, webinars, whitepaper, social media but also content for sales team
• SEO : redact SEO optimised blog articles
• Conduct market and customer research to understand the target audience and create relevant and engaging copy

Communication :

• Identify the most effective consumer touch points for the brand and p lan strategically your calendar and campaign in coordination with teams (Brand, Sales, Acquisition ) to increase awaraness toward HR target and generate qualified leads.
• Act as the main owner of your plan from the brief to its delivery, managing budgets, internal contributors, freelancers..
• Collaborate with the BtoC brand manager to deploy global marketing campaigns for the brand and ensure their coordination and monitoring.
• Organise event and co-branding campaign in partnerships with targeted actors to increase our reach
• Collaborate with other departments, such as sales team, to develop cohesive marketing materials, launch impactful activations to support our business.
• Optimize your actions thanks to regular report on your campaigns, and deep understanding of our business and audiences
• You will also be responsible for supervising and supporting an intern dedicated to BtoB content

Your fitness level

• At least 6 years' experience as a content manager in a start-up or medium-sized company (B2B a plus)
• Based in Paris only
• Excellent copywriting skills
• Take charge of your projects from A to Z (retroplanning, team coordination, budgets)
• Be able to onboard people on your vision
• You are motivated by performance measurement and optimisation
• You are looking for constant innovation in your field and are sensitive to the subject of well-being in the workplace

Your training goal for your first 6 months

• Onboard in the company, meet your key stakeholders and collaborate with them
• Build your BtoB content strategy to support our brand image as well as our lead generation goals
• Take part in our rebranding project, optimise our BtoB material to adapt it to the new identity and rolling out the most effective rebranding campaign to our BtoB audiences.
• Conduct a customer research to better understand our personas and set-up processes with sales teams to act as a sales enabler
• Organise our big BtoB annual event with our event & growth teams as well as our partners

The equipment we provide

• A flexible, inclusive, and international work environment
• A great professional journey in a fast-growing scale-up
• Free Gymlib subscription
• Sodexo meal vouchers (8€ / day)
• Alan health insurance

Your warm up plan

• Meet Dolihane, our Talent Acquisition Manager
• Interview with your manager Laeticia, Team lead Brand & Communication
• Usecase & restitution
• Come in person to our office for a chat with the marketing team & final quick call with Nadja the Global Head of Marketing

Contact Information

Please upload your CV.

Contact person : Dolihane Feddag

1460

About us

Become part of Gymlib!

Gymlib offers a sport an well-being subscription for employees giving access to 4000 partner infrastructures throughout France and Belgium.

It allows you to alternate between tennis, boxing, indoor soccer, yoga, fitness, climbing, golf or other more surprising sports like axe throughing or surfing in the middle of Paris! We put sports at the center of our employer brand!

Our goal? To accompany companies concerned with improving the well-being and quality of life at work of their teams by developing commitment and health prevention but also by promoting cohesion and team spirit! As market leader in France, Gymlib has more than 500 clients : Start Ups such as Doctolib, Blablacar, Qonto and PayFit, as well as consulting firms such as BCG, Deloitte, PwC, and Capgemini and corporates such as Danone, AXA, SNCF and Carrefour.

Today, we have more than 70 employees spread between France, Belgium and Barcelona. Far from eyes but close to the heart, the 4 pillars of Gymlib bring us together :

• team spirit & personal growth
• humility & ambition
• perseverance & benevolence
• critical thinking & optimism

At Gymlib, it's up to the employees to say what they think : Every day, we build a company that refleects who we are.

We are on the lookout for enthusiastic, resourceful, autonomous employees, who enjoy growing in a constantly changign environment.

We are living an extraordinary start-up and sports adventure and we want to share our victories and adrenaline rushes with you!