Retail Activation Manager

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.

We’re growing fast and our ambition is huge more categories, more locations and more people.

About the role

As a member of the Retail Team, you will be responsible for defining and implementing direct and indirect activity plans, with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.

You will manage your own budget, coordinate NPD launches, product campaigns and you will measure all activities to make sure you generate a positive return on the investments.

You will be the one defining the distribution guidelines, looking for potential new activation channels; you will share market data and insights with the Sales and Marketing teams through regular meetings.

You will also be asked to lead on special projects and to be a role model for your colleagues providing support and guidance when needed.

Function objectives

Evaluate and manage stores evolution and distribution.

In line with Marketing strategy, develop the in-store customer experience and activation plans in direct and indirect retail.

Implement NPD launches and marketing campaigns in direct and indirect retail.

Launch consumer events alongside marketing categories.

Monitor the market and identify any competitor’s threats.

Protect Dyson leadership and enable our growth.

Always try to develop your team members and support where needed.

Explore new off and online channels to improve our footprint.

Key responsibilities

Coordinate the activity plan both for direct and indirect business

Work with Area and Key Account Managers to create and implement an activity plan per retailer that reflects the general strategy and fits with the customer’s needs.

Work with our Direct Retail Manager, Store Manager and Senior Manager s to create and manage an activity plan that supports our store targets and elevates the experience.

Coordinate NPD launches both for direct and indirect channels.

Make sure all criteria included in the terms & conditions are met by our retailers. monitoring campaigns and activities relying on sales CRM tools

Evaluate market evolution and inform key stakeholders

Monitor GFK data to track Dyson market share and find evidence for any relevant variation.

Keep competitors monitored and spot any potential threat to our business.

Inform stakeholders and provide valid information on new market trends.

Define distribution footprint and cascade Dyson Retail principles

Make sure Selective Distribution criteria and Dyson Retail principles are clearly cascaded to the team and inform them if any amendments are required.

Coordinate with the field team the monitoring of SD criteria relying on sales CRM tools.

Engage and pro-actively support with other duties as required whilst adopting Dyson behaviours and maintaining the German Retail Sales Identity.

About You

Minimum 2 years proven experience in trade marketing, Marketing, events management.

Good planning and project management skills

Exceptional analytical skills

Experience of managing external agencies and suppliers

Pro-active and solution oriented

Good time management, ability to deliver under pressure and to tight deadlines.

Assertive, self-motivated, independent, dynamic and results-driven

Good team player

High level of attention to detail

Ability to build and manage stakeholder relationships internationally and at all levels.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.