(Senior) Performance Marketing Manager (User Acquisition)

In Wolt, the Central Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 25 markets. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementally are the key drivers for our marketing decisions.

Our 40+ person Growth Team currently consists of user acquisition specialists, brand performance managers, marketing designers, data scientists and funnel specialists. The people in our team are experts in both digital marketing and analytics, however we are now at a point where we need a top individual to strengthen the team and focus mainly on growing the online marketing investment. The role will be based in Wolts Berlin office and directly report to the Head of Online Marketing.

What youll be doing

• Responsible for our online new user acquisition in Japan and own both planning and execution there
• Design, manage, implement, and execute user acquisition strategies
• Implement, manage and optimize marketing campaigns on both Web & Mobile across Facebook, Google, Paid Social, Ad Networks as well as Programmatic
• Work closely with other members of the Marketing team across all Wolt regions
• Work towards clear marketing KPIs such as ROI, CAC & LTV
• Work closely with the Japanese marketing team, providing input and making sure the central Growth team is aligned with local targets
• Identify top performing partners and channels and build strong relationships
• Proactively conduct continuous AB testing and performance analysis in order to optimize the channel performance
• Implement & Troubleshoot attribution / tracking issues

Our humble expectations