Content manager Jobs in Weinheim

Working at Freudenberg : We will wow your world!

Responsibilities : Key Responsibilities

Support in the development and implementation of Paid Digital Consideration and Conversion strategy and campaigns with focus on Social Media channels

Translate our Advertising campaigns into tailormade Social spots that fit the target

Build performance media campaigns in terms of set-up, media management and asset management, and develop and create the respective video and image content, that performs best

Identify signals, that consumers are sending, and optimize (for example) Google´s Performance Max campaigns in assets and efficiency

Track all media and search platforms (Google, Youtube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met

Mirror the Social and low funnel activities in our website and -shops

Qualifications :

Professional experience and education

3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media / digital agency

University degree in Business Administration with focus on marketing, digital media management, communication or similar

Proven track record in Social marketing management and performance marketing

Category insights (FMCG, Non-food) as an advantage