Social Media Manager (m/f/d)

Join us as an Social Media Manager (m / f / d) in our Marketing Demand Generation team on a shared journey that matters!

First things first : MOIA employees come in all sorts of shapes and sizes. We are looking for people who will bring their own personal strengths, interests, knowledge and abilities to MOIA.

In return we offer hands-on experience in the Marketing Department at MOIA Hamburg, working alongside some of the best Marketers in the business offering you the chance to develop your skills and grow a few more over the time you will spend with us.

As a Social Media Marketing Manager at MOIA, you will be responsible for developing and executing social media strategies to drive brand awareness, engage our target audience, and support our marketing and business objectives.

You will do this as part of the marketing team, which is primarily responsible for all always-on as well as campaign communications for MOIA.

You will play a key role in managing our social media presence across various platforms, creating compelling content, and implementing effective campaigns.

This role requires a deep understanding of social media platforms, excellent creative and analytical skills, and the intrinsic motivation to stay updated with emerging social media trends and best practices.

What you will do

Develop Social Media Strategy : Create and implement a comprehensive social media strategy aligned with the overall marketing objectives and target audience.

Make sure that we always work in compliance with data protection laws.

Manage Social Media Channels : Oversee and maintain MOIA's presence on various social media platforms (e.g., Facebook, TikTok, Instagram) to ensure consistent branding, messaging, and engagement.

Plan and execute social media campaigns that drive brand awareness, user engagement, and support marketing initiatives.

• Create Compelling Content : Develop engaging and shareable content for social media channels, including text, images, videos, and infographics in close cooperation with our in-house brand design department as well as external agency partners.
• Community Management : Monitor and actively engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
• Social Listening and Insights : Stay updated with industry trends, monitor social media conversations, and analyze social media metrics to identify opportunities, track performance, and generate actionable insights.
• Social Media Advertising : Develop and manage paid social media advertising campaigns to optimize reach, engagement, and conversion.

Close Collaboration With :

• Brand Marketing : Collaborate closely with the brand marketing team to align social media efforts with brand messaging, guidelines, and campaigns.
• PR : Work in coordination with the PR team to amplify PR initiatives, manage crisis communications, and ensure consistent messaging across social media platforms.
• HR : Collaborate with the HR team to showcase MOIA's culture, employer branding, and recruitment efforts through social media channels.
• Agencies : Coordinate and collaborate with external agencies to develop and execute social media campaigns, creative assets, and influencer collaborations.

What will help you to fulfill your role

• Self-motivated , proactive, and able to work independently. Proven experience in social media marketing, preferably in a gaining, technology-driven industry.
• In-depth knowledge of social media platforms, tools, and best practices. Up to date with the latest social media trends and industry changes.
• Strong analytical and problem-solving skills : deep understanding of social media metrics and analytics to drive data-driven decision-making .
• Excellent written and verbal communication skills in German and English , with a knack for storytelling and creating engaging content .
• Creative mindset and experience in planning and executing successful, innovative, social media campaigns.
• Strong project management and multitasking skills with the ability to meet deadlines. Ability to work collaboratively with cross-functional teams and manage stakeholders effectively.

We encourage you to apply even if your profile does not meet all the requirements for the role. We embrace individual growth at MOIA.

In case you have questions regarding your application, you can approach the recruiter

Our benefits in a nutshell

• Competitive salary (including bonus)
• Hybrid work setup, flexible working hours, and possibility of flexible work arrangements depending on your needs (parenting, care work, volunteering, etc.)
• Budget and monthly expense allowance for home office setup
• Possibility of remote work from outside of Germany for up to 4 weeks per year from over 40 different countries - Connect work & travel!
• Public transport ticket (fully subsidized) for commuting and traveling throughout Germany and discount on MOIA rides
• Subsidized fitness club membership or bike leasing
• Learning environment with continuous learning days, job rotation, trainings and workshops, coaching, conferences, books, and language classes
• Mental health support, 1 : 1 sessions with external professionals and mental unload workshops
• 30 vacation days, sabbatical and unpaid leave option
• Relocation support with service provider (visa, administration, etc.)
• Dog-friendly offices (at our Hamburg location)

For student & internship positions, we have an adjusted set of benefits. You can find them .

Be who you are!

We are a member of and are dedicated to actively fostering a workplace that celebrates and promotes diversity in various aspects such as age, gender identity, race, sexual orientation, physical or cognitive ability, and ethnicity.

At MOIA, we embrace a culture where people are accepted, respected, valued, appreciated, and included.

In our commitment to promoting diversity and inclusivity, we regularly provide unconscious bias training to all our employees.

Furthermore, we continuously strive to enhance our hiring process by ensuring a diverse hiring panel.

To reinforce an unbiased screening process, we kindly ask you not to include your picture, age, address, or any other details that are unrelated to your qualifications and suitability for the role.

Our Future Work model

Since we love to collaborate, it is clear to us that we don't want to become a fully remote company, but we also don't need to spend every day of the week in the office to do a great job.

Our current hybrid work approach focuses on adapting to different needs, including increased flexibility that works best for the teams and the individuals with as much self-determination as possible.