Working Student Brand Strategy and Reputation Measurement (m/f/d)
JOIN THE TEAM
Chemistry and communication have one thing in common : bonding. As the Communications & Government Relations Unit, we create connections between people, whether it be through internal and external corporate communication or political lobbying.
Our goal : an authentic and positive perception of BASF that is consistent with our corporate strategy. Working for us means communicating effectively - for chemistry that connects.
RESPONSIBILITIES
Are you passionate about brands and how they contribute to a company’s business success? Do you want to have a look behind the scenes at both global brand strategy development and local brand activation?
Do you want to experience how we, as a B2B company, drive the perception and trust of a USD 9.2 billion brand?
In our brand strategy and reputation team, we closely collaborate with internal and external stakeholders around the globe to strengthen the BASF brand.
As a working student, you will assist in shaping our branding strategies and enhancing our company's reputation on the market.
- Collaborate with the brand community members to drive forward exciting brand strategy projects from concept to implementation.
- Contribute innovative ideas to enhance our brand perception internally and externally.
- We have the content you bring the ideas! Integrate them when preparing and conducting workshops and management presentations.
- Gain insights on how we consulting on brand management and corporate design topics in line with the BASF umbrella brand.
- Conduct desk research and data analysis to derive strategic priorities.
QUALIFICATIONS
- Currently enrolled in a university program in the field of marketing, communications or related studies
- Very good presentation skills and able to motivate and inspire, strong ideas
- Mindset and ability to drive topics independently
- Creativity combined with analytical and conceptual thinking to understand, address, and implement brand measures
- Very good knowledge of MS Office and content management systems
- Fluency in English and German will be an added advantage
BENEFITS
- From day one you will be part of the BASF family.
- You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
- Depending on the location of the respective group company you will get to know BASF and participate in various workshops and guided tours.
- In this way you will make numerous interesting experiences and get a deep insight into the world s leading chemical company.
- Your home base will be our office in Ludwigshafen, but of course there is the possibility to work in a hybrid environment.
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