Head of Digital Marketing

Businesses are increasingly committed to becoming cleaner, greener, and more conscious of their environmental impact. With new ESG (Environmental, Social, and Governance) regulations set to affect nearly all businesses in the coming years, tracking supply chains and ensuring strong governance have become critical priorities.

Large companies, with their extensive networks of employees, suppliers, and manufacturing sites, face the daunting task of monitoring not only their environmental performance but also their social and governance practices.

This is not merely a best practice but a legal requirement in many industries.

Our customer is at the forefront of this transformation with their innovative software, which supports companies on their sustainability journey.

As a rapidly growing market leader, they are in a significant scale-up phase, helping businesses navigate and thrive in this new regulatory landscape.

Fast growing, making a huge impact, and a business that truly believes that companies can make a change and become a better business.

We're now searching for a Head of Digital marketing to improve the performance of their digital marketing efforts. We need someone who thinks strategically, analytically and can make a huge impact to their leads funnel over a number of their campaign tools.

What You'll Do :

• Digital Strategy Leadership : Design and execute a comprehensive digital strategy as part of broader business and marketing plans, with a focus on performance marketing and demand generation.
• SEO / SEA Optimization : Manage website content for search engines and oversee paid search campaigns to maximize visibility and traffic.
• Channel Management : Collaborate with digital agencies and software vendors to refine channels, lead generation, bidding, and targeting strategies.
• Performance Analysis : Conduct research and analyze performance metrics to enhance campaign profitability and contribute to annual marketing budgets, KPIs, and sales forecasts.
• Team Building : Recruit, build, and lead a digital team to develop and implement a robust paid social strategy aimed at increasing reach, followers, engagement, and revenue.
• Campaign Design : Develop campaigns, content, and video strategies that align with our goals and objectives, working closely with the Marketing team.
• Campaign Management : Set up and manage comprehensive digital campaigns, including nurturing campaigns.
• Leadership : Plan and lead team-building and recruitment strategies to foster a strong, innovative team.

What You Bring :

• Experience : Over 10 years of digital marketing experience with a proven track record of building online capabilities and driving innovation in scale-up businesses.
• Education : Degree in engineering, digital marketing, business studies, or a related field.
• Technical Skills : Excellent knowledge of Marketing Automation and Sales tools (e.g., Salesforce).
• Data Analysis : Strong ability to interpret complex data and extract insights for business growth and optimization.
• Growth Implementation : Experience in driving change and opportunities through effective digital strategies.
• Results-Oriented : Proven ability to deliver KPIs, measurable outputs, and financial results.
• Project Management : Strong project management skills with excellent communication and interpersonal abilities.
• Marketing Expertise : Management experience in email marketing, social media, PPC display, and retargeting campaigns.
• SEO Knowledge : Deep understanding of SEO ranking factors and proficiency with Google Ads tools.
• Language Skills : Fully fluent in English; German language skills are an added advantage.

WeEngage Group is a Certified B Corp headhunting agency focused purely on the CleanTech space. We partner with businesses across Europe and North America who are looking to hire mission-driven talent to help solve our planet's biggest issues.