Product Marketing Manager (from Jan. 2025)

Your mission

The Product Marketing Manager will play a pivotal role in bridging the gap between the Marketing and Sales teams to drive product awareness, demand generation, and customer acquisition.

This role requires a strategic thinker with the ability to execute marketing campaigns, support sales enablement, and conduct market research to identify opportunities for product growth.

Your tasks and responsibilities

Sales Enablement :

• Provide the sales team with product training and key talking points to improve their selling effectiveness.
• Create and maintain sales collateral such as sales kits, pitch decks, case studies, and white papers.
• Collaborate with the sales team to enhance lead generation strategies and refine customer acquisition approaches.

Campaign Planning & Execution :

• Execute product marketing campaigns aimed at driving product awareness and demand in target markets.
• Track, analyze, and report on campaign performance to inform future marketing strategies.
• Develop and grow segmented audiences for email marketing, while preparing and distributing quarterly newsletters.
• Coordinate and deliver quarterly internal newsletters to communicate product updates and marketing initiatives.

Product Positioning & Messaging

• Develop clear and compelling messaging frameworks that highlight the product’s value proposition and key benefits.
• Tailor product messaging for various buyer personas and customer segments to ensure relevance and impact.

Market Research & Website :

• Work alongside the Sales team to conduct competitive analysis and understand market trends, customer needs, and competitor offerings.
• Identify market opportunities for product expansion, improvement, or differentiation.
• Website maintenance & updates.

Your profile

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in product marketing, preferably in collaboration with sales teams.
• Strong understanding of market research, competitive analysis, and campaign performance metrics.
• Excellent communication and content creation skills, including the ability to develop high-quality sales and marketing materials.
• Ability to work cross-functionally and influence without direct authority.

Why us?

• With a flat hierarchy and small working groups, you define your own way of work, including flexible working hours.
• After your 4-week onboarding time, you can choose between staying in our office or working occasionally from home.
• Quickly gain your responsibilities in the company and provide your input to shape the future of OKAPI : Orbits.
• Shape space events and conferences, to spread the word about a sustainable space environment.
• Perks such as free drinks and snacks in the office.
• Other perks are bike leasing, company pension scheme and mobility support (BahnCard).
• Regular after-work activities like laser tag, dinner, chess, bouldering, or a simple beer.

About us

The space environment is affecting our everyday lives on Earth. With the ever-growing rates of space activities and objects in orbit, we need to secure the sustainable and responsible use of outer space.

As experts in the field of Space Surveillance and Tracking, Space Traffic and Space Debris Management, we guarantee unerring accuracy in risk prediction.

Safe and secure satellite operations are a necessity for all . This is why we have made those our biggest priority. We are committed to creating pioneering, best-in-class products along with seamless ground segment integration.