Marketing Lead

FLUID, an award-winning independent design and innovation agency in Munich, Germany, is seeking a Marketing Lead to elevate our brand and creative services to new heights.

We are a multi-disciplinary team specialising in the intersection of digital and physical. We craft beautiful products, create meaningful experiences and deliver holistic design solutions that are deeply grounded in user needs.

Our diverse expertise allows us to develop products, visions and strategies for a wide range of international clients across industries from small startups to some of the world’s most renowned brands and companies.

At FLUID, we’re a dynamic team of out-of-the-box thinking creatives who thrive on collaboration and innovation. Our studio in Munich’s Gärtnerplatz district is an inspiring space that reflects our culture diverse, forward-thinking, and energetic.

We foster a vibrant and collaborative environment, with regular team activities, monthly lunch talks, and opportunities for both personal and professional growth.

We're passionate about making a positive impact through outstanding design, and every team member contributes to that vision.

Tasks

As our Marketing Lead, you’ll be the expert guiding FLUID’s marketing strategies positioning our brand for international growth.

You’ll amplify FLUID’s voice, leveraging deep expertise in these areas to drive growth and elevate our brand presence on an international level.

Core Responsibilities :

• Be FLUID’s Voice : Lead all marketing communications, ensuring exceptional quality and creative consistency across digital and print platforms while aligning with FLUID’s key messages and brand values.
• Social Media Mastery : Develop and execute, together with a team member, an impactful social media strategy that increases engagement, grows our audience, and aligns with FLUID’s brand identity.
• Content Marketing Leadership : together with teams (creative, design, business leadership) craft compelling narratives and oversee content creation across blogs, websites, and other channels, ensuring the FLUID story resonates with our target audience.
• Collaborate with the content and design teams to craft compelling narratives that resonate with our target audience, ensuring that the FLUID story reflects client needs and positions us competitively in the market.
• Performance Marketing Expertise : Drive measurable results through performance marketing across platforms like Google Ads, Instagram and LinkedIn, managing campaigns and analyzing data to optimize for maximum ROI.
• Strategic Marketing Development : Work closely with the founders and team leads to shape and execute FLUID’s comprehensive marketing strategy, ensuring all initiatives align with business goals and drive growth.
• Team Leadership : Lead, mentor, and inspire the small marketing team, ensuring strong collaboration and continuous development.
• Innovate and Adapt : Keep up with the latest trends, tools, and technologies in social, content, and performance marketing, introducing new approaches that keep FLUID ahead of the curve.
• External Relations : Manage relationships with partners like IF Award, Red Dot Award, and Bayern Design by actively participating in award programs as well as design and business events.
• Media Relations : Develop and execute strategic public relations initiatives to enhance FLUID’s brand visibility, foster media relationships, and secure coverage in key industry and business publications.

Requirements

What We are Looking For :

• Experienced : You bring 5-8 years of expertise in marketing, PR, or related role, preferably within an international creative agency environment.
• Expert in Social, Content, and Performance Marketing : You have proven expertise in social media strategy, content marketing, and performance-driven campaigns.
• Strategic Leader : You can develop and implement strategies that drive engagement and deliver results.
• Creative Storyteller : You turn complex ideas into clear, compelling content that resonates with diverse audiences.
• Analytical Mind : You’re data-driven, comfortable measuring and optimizing marketing performance to ensure we hit our targets.
• Fluent Communicator : You’re highly proficient in both German and English, with outstanding writing and verbal communication skills.

Benefits

What we offer you :

• Flexible & Hybrid Work Model
• Pension scheme
• Professional development budget and days
• Team Events (e.g Summer, Christmas)
• Modern and well-equipped office right in the center of Munich

At FLUID, you’ll join an inspiring, international team that values creativity and growth. Expect regular team activities, monthly lunch talks, and opportunities for professional development in a supportive, collaborative environment.

We are committed to being an Equal Opportunity Employer. We recognize that equity, diversity, and inclusion are crucial to achieving outstanding results for our clients and team members.

We do not discriminate based on race, color, ancestry, religion, gender, identity, sexual orientation, age, marital status, or disability in our hiring process.

And in case you have any special accommodations, please just let us know.

FLUID is an independent, international and award-winning design and innovation agency based in Munich. We are a team of passionate creatives, researchers and strategists with diverse cultural backgrounds.