Lead Marketing Specialist - Fixed Duration, Amazon Delivery Solutions Program (Sofort einstellen)

At Amazon, were working to be the most Customer-centric company on earth. One

customer experience that we’re constantly looking to take to a new level is

how we fulfil and deliver their orders. Our goal is to exceed the expectations

of all our customers by ensuring that their orders, no matter how large or

small are delivered where and when they need them, as quickly, accurately, and

cost effectively as possible. To meet this goal, Amazon is continually

striving to innovate and provide best-in-class service levels through the

introduction of pioneering new products and services in the last mile delivery

space. Come join the team and help us make history!

The role is a Fixed Term Contract (12 months) based in Germany. We are looking

for a talented Senior Marketing Manager to grow the footprint of the Delivery

Service Partner (DSP) program. The program gives entrepreneurs an opportunity

to develop a successful package delivery business with low start-up costs and

access to Amazons technology and logistics experience.

You will be responsible for attracting prospective DSP candidates across EU

using brand and performance marketing strategies to drive inbound leads into

applications. You will aggregate and analyse inputs from multiple sources to

identify and drive recruitment marketing campaigns across multiple markets. As

well as driving program awareness and acquisition, you will be responsible for

strategic projects to improve effectiveness of marketing across the team,

budget ownership, agency management and marketing reporting inputs to senior

leaders.

The ideal candidate has a track record of success in marketing strategy, and a

strong background in performance marketing and lead generation campaigns. You

also have proven experience managing priorities and working effectively across

a number of internal stakeholders, strong project management skills, attention

to detail, and an entrepreneurial, creative spirit. You will need to be able

to move between strategy and execution on a daily basis. You have experience

and influence in cross-team collaboration across multiple projects. A

successful candidate will be highly analytical, resourceful, customer focused

and have a proven track record in taking on end-to-end ownership and

successfully delivering results in a fast-paced and dynamic business

environment.

Key job responsibilities

Own driving brand awareness, lead generation and applications of prospective

DSPs in Germany and other EU markets

Creation of annual and quarterly campaign strategy including creating agency

briefs, planning workflows, agency management and reporting

Support the development of the overall integrated marketing and

communication strategy

Own the market research strategy to identify insights and targeting

strategies.

Refine Amazon’s DSP proposition to differentiate the program from

competition and oversee execution across audience segments and channels.

Possess a deep understanding of our audience segmentation and digital

product.

Own the measurement framework, inclusive of brand health metrics and channel

attribution models.

Run creative and message testing across the marketing funnel and different

channels to drive perception and engagement.

• Automate and improve triggered communication throughout the customer journey
• Collaborate cross-functionally with stakeholder teams to deliver a best-in-

class experience across the marketing funnel.

BASIC QUALIFICATIONS

Experience in developing and managing acquisition marketing or channel

programs

Experience with Excel or Tableau (data manipulation, macros, charts and

pivot tables)

Experience building, executing and scaling cross-functional marketing

programs

Experience developing and executing campaigns across a multitude of

timezones and languages

• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine

improvements

Experience presenting metrics and progress to goal to senior leadership

PREFERRED QUALIFICATIONS

Experience driving direction and alignment with large cross-functional

teams and agency partners

Experience designing and executing joint marketing plans with strategic

alliance partners with global footprint

Amazon is an equal opportunities employer. We believe passionately that

employing a diverse workforce is central to our success. We make recruiting

decisions based on your experience and skills. We value your passion to

discover, invent, simplify and build. Protecting your privacy and the security

of your data is a longstanding top priority for Amazon. Please consult our

Privacy Notice (https : www.amazon.jobsenprivacy page) to know more about

how we collect, use and transfer the personal data of our candidates.