Customer Marketing Manager (f/m/d) - temporary contract or freelancing

We are seeking a dynamic and results-driven Customer Marketing Manager to join our team on a contract basis, with the potential for a full-time role .

The Customer Marketing Manager will be responsible for developing and executing marketing strategies aimed at engaging, retaining, and growing our customer base.

The ideal candidate will have a strong background in customer marketing, excellent communication skills, and the ability to work collaboratively across departments.

Main Role and Tasks

• Develop and implement engagement strategies across email, social media, and other channels; create and manage customer communities and forums.
• Design effective onboarding programs with comprehensive materials such as guides, tutorials, and welcome kits to ensure new customers are well-integrated.
• Manage regular and consistent communication through newsletters, updates, and personalized messages across all customer touchpoints.
• Collect and analyze customer feedback from various sources; utilize insights to improve product development, marketing strategies, and customer service.
• Manage customer advocacy programs to identify and promote brand ambassadors; collaborate with sales and marketing to create case studies, testimonials, and success stories.
• Analyze customer churn data to identify patterns and causes; develop and implement strategies to reduce churn rates and retain customers.
• Use data and analytics for customer segmentation and deliver personalized marketing messages and offers; create targeted campaigns for specific segments.
• Map the customer journey to identify key touchpoints and opportunities for improvement; optimize interactions to enhance the overall customer experience.

That Describes You

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred but not essential
• 3+ years of experience in customer marketing, customer engagement, or related roles.
• Proven track record of developing and executing successful customer marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Creative thinker with a customer-centric mindset

We Offer

• Health & Wellbeing : Use your full access to Nilo.Health, including 1on1 sessions
• We value personal and professional development : make full use ot the training Platform Udemy!
• A supportive feedback-based culture where respect and integrity guide us in what we do
• We make your remote work comfy : we provide support on equipment and offer flexible working hours; we help you collaborate and connect with your colleagues both locally and remotely

IDnow applies the principles of non-discrimination and equality : We strive to establish, maintain, and promote an open and inclusive recruitment process and working environment by respecting the principles of equal opportunities.

Including but not limited to : sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation