Brand & Performance Marketing Director
My client are a European market leader for smart products and services to manage your energy consumption and control your climate at home
Responsibility
Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution.
Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
- Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
- Campaign budget ownership.
- Driving the agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
- Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
- Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
- Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
- Overseeing & coordinating Influencer marketing activation as part of campaign programs.
- Managing, leading and developing a direct team. Building a highly capable and engaged team.
Requirements
- 8 year of experience in Media in both Performance and Brand building. Preferably across European markets.
- Skilled in Media strategy, execution, tracking and optimization.
- Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
- Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
- Hands on mentality and entrepreneurial spirit with the drive to shape and build.
- Understanding of latest tech and digital trends and translation into actionable ideas.
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