Senior Demand Generation Marketing Manager
Your ResponsibilitiesDevelop and implement demand generation strategies and multi-channel campaigns across our European markets, including but not limited to paid / organic search, paid social, events, webinars, email and BDR / sales campaigns.
Collaborate closely with product marketing, field marketing, customer marketing, sales, and revenue operations to align on goal attainment, campaign launches and reporting, optimization and conversion trends.
Coordinate and project manage European marketing campaigns to ensure seamless execution between field marketing, brand & content, and sales teams.
Optimize the lead nurturing process within Hubspot, Influ2, 6Sense and any other nurturing tools to improve conversion rates in every stage of the funnel.
Use data and analytics to measure and improve the performance of your demand generation campaigns.Proactively share insights and analysis of the performance of your demand generation campaigns with key stakeholders.
What we are looking for Bachelor’s degree in Marketing, Business, or a related field.5+ years in a B2B marketing role, working in a high-growth SaaS company is a plus.
Fluency in English and German is required.Understanding of demand and pipeline generation best practices, new trends, and technology.
Strong analytical skills and a data-driven approach to decision-making.Hands-on experience in building out multi-channel programs and processes.
Technically proficient in campaign targeting, testing measurement and optimization across various paid and owned channels.
Strong project management skills and ability to prioritize and manage multiple projects and stakeholders. High proficiency in paid media channels such as but not limited to Google, Bing, and Linkedin.
Excellent communication and collaboration abilities.A desire to learn and grow in the demand generation field.Experience working with Salesforce and Hubspot.
Bonus points Experience in account based marketing. What we offer Competitive salaryPhone & Home Internet costs reimbursementHome office set-up reimbursement Personal Learning & Development Budget of 1500 USD / year Sabbatical Program 1 month paid leave at 3, 5, 10 year tenure30 days of annual leave / year2 Mental Health days off per yearLaptop for work purposesOh and don’t forget about our Beekeeper Stock options!