Retail Development & Activation Executive (m/f/d)

BAT is evolving at pace - truly like no other organization .

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey!

BAT GERMANY IS LOOKING FOR A RETAIL DEVELOPMENT & ACTIVATION EXECUTIVE (M / F / D)

SENIORITY LEVEL : Experienced Professional

FUNCTION : Consumer Experience

SUB FUNCTION : Retail Development & Activation

LOCATION : Hamburg, Germany

ROLE POSITIONING

REPORTS TO : Retail Development & Activation Manager

NUMBER OF DIRECT REPORTS : N / A

GEOGRAPHIC SCOPE : Local

TRAVEL REQUIRED : N / A

CORE RELATIONSHIPS :

Internal (Campaign Planning Team, D2C Offline Team, D2C Online Team, CEN Area Category Teams, Channel Management Teams, Retail Planning Team)

External (Creative agency, Printing services procurement agency, Digital Signage agency)

WHAT YOU WILL BE ACCOUNTABLE FOR

• Proactively participate in the development of effective and innovative activation plans.
• Responsibility for conception of retail activation mechanics and implementation in defined channels.
• Steer and monitor assigned activities to ensure on-time-in-full (Budget, Time, and Quality) execution.
• Run Plan / s analyses and recommend corrective actions based on opportunity focused monitoring and learnings for assigned activities.
• Project management & lead of own retail projects in collaboration with line manager & involved departments.
• Closely collaborate with Categories and Campaign Planning : act as single point of contact for assigned projects to maximize impact of retail campaigns based on objectives as well as target group personas’ needs & barriers.
• Closely collaborate with commercial unit stakeholders in terms of mechanism, scale, KPIs, material need and R2M.
• Steer, coach and develop D2C Activation interns, trainees, and apprentices.

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• 3 years’ experience in FMCG Marketing, good understanding of BAT Brands and Brand Marketing, trade experience beneficial.
• University degree in Marketing, Business Administration or a comparable area or an equivalent commercial education.
• Mindset to challenge the status quo, be innovative and explore new ways of working.
• Strong analytical thinking and high conceptual capabilities.
• Great communication skills and flexibility, high level of resilience and independency.
• Creativity, positive mindset, pragmatism, and hands-on mentality.
• Business fluent in English and German (written and spoken).

WHAT WE OFFER

• The chance to bring your difference, creativity, innovation, and personality into your own projects from day 1.
• The possibility to flexibly shape your working hours.
• A range of attractive benefits such as discounts with fitness centers, free bike rental, diverse online and offline training and development.

opportunities, our all-time favorite coffee lounge with an Alster-view from the rooftop terrace, and much more.

• Celebrating successes together in regular after works and office parties.
• Open and appreciative work environment with experienced colleagues who will help you build a strong business network.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

Come bring your difference!