Regional Marketing Lead for DACH (f/m/d)

Innovation is and will always be the core of SAP Fioneer, and it is the promise of why we were spun out of SAP : agility, innovation, and delivery.

SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. At the heart of it all it is simple : We bring financial services to the next level with innovative software solutions and platforms.

We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

A global company, with rapid growth, innovative people, and a lean organization makes SAP Fioneer a place where you accelerate your future!

About the role

As a crucial part of our regional sales ecosystem, the Regional Marketing Lead is tasked with orchestrating full-funnel marketing campaigns tailored to the distinctive market dynamics of their region.

This role demands a strategic mind capable of crafting and deploying multi-channel campaigns in German and English, designed to captivate prospects and drive them from initial awareness to active consideration.

The Regional Marketing Lead will work in the field, closely aligned with regional Sales. This dynamic role is supported by a global Marketing function including Public Relations, Social Media, Digital Advertising, Automation, Distribution, Product Marketing and Design ensuring the Regional Marketing Lead is well-equipped to execute strategies that resonate locally while aligning with our global vision.

Your key responsibilities

You will develop and execute on a marketing plan for our German-speaking regions depending on local goals and requirements and including the following activities :

Full-funnel marketing campaigns

• Build and execute full-funnel marketing campaigns together with Global Product Marketing and Divisional Marketing to drive prospects from awareness through to consideration
• Create campaigns across multiple channels in the local language, including sponsored content, paid social media, webinars, search engines and local PR activities
• Produce and manage campaign assets such as articles, advertising creatives, sponsored content, market research pieces and landing pages

Account-based marketing (ABM)

• Partner with Sales to target and engage key accounts, aligning ABM strategies with business goals
• Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly
• Advocate for ABM processes, ensuring alignment and support from regional sales and leadership teams

Sales engagement, enablement and alignment

• Align goals and efforts between Sales and Marketing as a key part of the Regional Sales function equipped with a clear focus on shared objectives, target markets and metrics
• Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline
• Incorporate sales assets provided for the Product Marketing team to support the regional sales team and enhance their ability to sell effectively
• Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process
• Educate and assist the Sales colleagues with the use of social media and brand building
• Gather feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product marketing

Events, brand and regional PR

• Organize and oversee regional participation in events and conferences, including owned, hosted, and third-party events with the support of our Events Specialist
• Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion
• Incorporate product launches and other significant milestones into event planning to ensure regional relevance
• Increase brand awareness within the region through targeted marketing campaigns and regional PR efforts
• Collaborate with the Global PR Manager on localized public relations activities, including media outreach and influencer collaborations
• Exploit local media, communities and event opportunities for brand promotion and product showcases

Requirements

• 5 -10 years of B2B marketing experience, with a track record in Field Marketing / Account-based Marketing (ABM)
• Experience in financial services and / or financial technology industries required
• Experience in marketing targeting C-Suite and key decision-makers in technology / IT, innovation, finance, operations and ESG departments
• Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
• Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
• Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
• Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies.
• High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously.
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects.
• Fluent in both : spoken and written German and English

Benefits

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector.

This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo.

You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

We offer a comprehensive benefits package that includes occupational pension provisions, support for health and wellbeing, various mobility options like bike leasing and transportation allowances, as well as additional perks such as celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.