Field Marketing Manager

Field Marketing Manager

Location : Germany

Work Mode : Hybrid or Home based

About the Role

Bentley Systems is a fast-growing B2B software company, and we’re searching for an experienced field marketing manager in Munich to support our expansion across Germany / Central Europe.

The ideal candidate will develop the in-region Go-To-Market plan, working closely with Sales and Product and Industry Marketing to create demand and accelerate the pipeline for new and existing Enterprise accounts.

In this role, you will lead cross-channel campaign strategy and planning, including event strategy and execution for 3rd party events, industry conferences and tradeshows, and virtual and on-site Bentley-hosted events.

This role reports to the VP, of Field Marketing - EMEA.

Key responsibilities include :

• Develop and implement a marketing strategy and plan that focuses on comprehensive, multi-layered, marketing campaigns tailored to the Central Europe market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Gather and analyze market data (provided by data teams) to understand the competitive landscape and market trends in the Central Europe market using information to adjust marketing strategies as needed.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.
• Lead the planning and execution of Central Europe Bentley hosted and 3rd party in-person events, to drive thought leadership, brand awareness and lead generation.

This would require end-to-end coordination with internal & external stakeholders and travel across Central Europe regions.

• Develop and oversee the execution of in-region digital campaigns and advertising plans.
• Provide recommendations for social media plans and align them with overall campaign objectives.
• Coordinate with corporate communications to execute PR-related strategies to raise brand awareness across the region.
• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation ensure branding and messaging are aligned with objectives;

coordinate with the events team on execution of events and ensure lead follow-up.

• Regularly communicate marketing plans, progress, and results to internal teams.
• Stay abreast of emerging technologies, best practices, and industry trends / developments / regulations to continuously enhance field marketing strategies and tactics.
• Ensure Channel Management teams are aware of planned marketing programs in the region to facilitate proper leverage of marketing programs by Channel partners.
• Support other key corporate initiatives and events, as needed.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• 6+ years of experience in field marketing with B2B technology companies, preferably in the Central Europe market.
• Excellent verbal and written communication skills in German and English are a must.
• Background in executing and managing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
• Experience planning and executing ABM strategies and tactics.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Experience in infrastructure markets including transportation, energy, and water is advantageous, but not required.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Strong project management skills and ability to work in a fast-paced environment.
• Prior experience with marketing tools, analytics, and technology platforms and associated systems such as Marketo, Demandbase, SFDC, Google Analytics, etc.
• This role requires 30%-50% travel across Central Europe for on-site event support and may require occasional travel outside the region.

About Bentley Systems :

Bentley Systems (Nasdaq : BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure sustaining both the global economy and environment.

Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities.

Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations.

Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.