Media Buyer

As the Media Buyer at Dance Masterclass, you will be at the forefront of driving our brand's digital presence and customer acquisition.

This role requires a blend of creativity and analytical skills, focused on crafting and constantly optimising a comprehensive performance marketing strategy to secure a sustainable long-term growth.

RESPONSIBILITIES :

• Strategic Leadership : Develop and oversee our performance marketing strategy aligned with overall business goals to ensure a cohesive and effective approach to customer acquisition and brand growth.
• Paid Campaign Management : Create, manage, and optimize paid campaigns across various channels, including documenting testing hypotheses and results.
• Digital media buying : Purchase and manage ad space, set up and continuously optimise precise targeting, messaging, scheduling and budget for each digital channel.
• Analytics and Reporting : Manage Google Analytics and other analytics tools to track marketing campaigns' performance, provide weekly reports including actionable insights to the CEO.
• Conversion Rate Optimization : Conduct regular campaign audits and user testing to improve conversion rates across our digital channels through campaign and landing page optimization.
• Creative Asset Optimization : Develop and optimize creative assets, make content suggestions for the video editing team.
• ROAS Optimization : Work closely with our performance marketing agency to monitor and optimize marketing investments for maximum efficiency and positive ROAS.

REQUIREMENTS :

• Proven Track Record : Experience in performance marketing and digital media buying with a proven track record of scaling accounts on META, TikTok, and Google.
• 100% Data-Driven.
• Strategic Thinking : Demonstrated ability in developing and implementing comprehensive marketing strategies.
• Creativity and Analytical Skills : A blend of creative thinking and analytical ability to craft engaging campaigns that yield results.
• Copywriting Skills.
• Digital native : We are looking for someone who is knows Google Ads, Facebook, Instagram and TikTok inside out.
• Communication Skills : Excellent communication and collaboration skills to work effectively with our teams. Fluent English, including excellent grammar.
• Bonus - Start-up experience : Previous experience in a B2C start-up / scale-up environment is a plus.

ABOUT DANCE MASTERCLASS :

Dance Masterclass (@dance masterclass) is an online streaming platform dedicated to the art of dance. We are a Berlin-based start-up founded in 2021 that has since built a community of dancers in over 100 countries with an ambition to become the Netflix of the dance world.

You will join a team of curious and passionate folks committed to creating the best learning experiences for dancers around the world.

We value transparency, collaboration, and results. We are a small core team with open doors for new ideas, where everyone's actions have a meaningful impact.

We are looking forward to your application!