Product Marketing Manager
Are you a highly skilled Marketing Product candidate? Our partners are looking for a highly seasoned Product Marketing Professional to lead efforts into entering the German Market.
This role is a crucial aspect in Opening the Germany Market & standing up sales teams; this role will play a key part in their broader European Strategy.
If you are passionate about product marketing and have a deep understanding of the German market, we would love to hear from you!
Key Responsibilities & Day to Day overview :
- Market Expertise : Leverage your deep understanding of the German market to drive product marketing strategies.
- Product Marketing : Utilize your years of experience in B2B SaaS product marketing to create compelling messaging and product positioning.
- Competitive Insights : Conduct thorough competitive market research, identifying and analysing German email marketing competitors.
- Competitive Analysis : Create battle cards and competitive summaries, including features and pricing, and analyse recent market entrants to understand their successes and failures.
- Analytical Thinking : Quantify and prioritize market opportunities based on potential revenue impact.
- Market Launch : Prepare for the German market launch, including setting up a sales team for success and creating necessary enablement materials.
- Deliverables : Develop detailed market and competitive landscape overviews, slide decks, and presentations for internal use to be viewed by executive leadership
- Regulatory Understanding : Navigate the stricter data and privacy regulations in Germany, addressing key considerations and pain points for buyers.
Qualifications :
- Experience : Extensive product marketing experience, specifically in B2B SaaS.
- Market Insight : Proven experience in competitive market insights, preferably with experience in foreign markets.
- Language Skills : Fluent in German.
- MarTech Knowledge : Familiarity with the MarTech space and its competitors.
- Platform-Based Products : Experience with platform-based products, SMS, and WhatsApp.
- Presentation Skills : Ability to create polished executive presentations with minimal oversight.
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