Head of Marketing - REMOTE WITHIN CET and - 4 hours (ET, BRA)

About InPlanet

We are an impact-driven, remote-first, ClimateTech (CDR) startup headquartered in Germany and Brazil to reverse climate change and make tropical agriculture more regenerative, low-carbon, and sustainable.

We are working with Enhanced Rock Weathering in tropical agriculture, focusing on Brazil. We do this to create a liveable planet for future generations and, specifically, to regenerate soils and ecosystems, grow nutritious food, and increase food security and sovereignty in the tropics.

Our stakeholders and customers are from all over the world.

People-first, Performance Culture : We believe that focus on people and performance can co-exist with the right cultural vision.

Our philosophy is to blend these two essential components. The Rocket symbolizes our commitment to peak performance, excellence, and reaching new heights.

The Heart represents our dedication to our people, fostering empathy, compassion, and genuine care for every team member's well-being.

We are committed to diversity, equity, and inclusion. We are proud to have an internationally growing team and we are designing our people practices to serve psychological safety, belonging, and authenticity.

You can check out independent reviews by other candidates on Glassdoor to check how people find interviewing with us.

About the Role

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Our marketing journey so far & vision for the role

At InPlanet, in the span of a year, we have experienced significant growth and success in our marketing efforts. We have kicked off a powerful brand and we are proud of becoming a key thought leader in the enhanced rock weathering and CDR space.

In our next exciting chapter, we are expanding beyond our brand, communications, and content strategy into the dynamic world of performance and product marketing to drive the business forward.

As we continue to innovate in the emerging field of carbon dioxide removal, we are seeking a visionary Head of Marketing / Senior Marketing Manager to lead our team and elevate our marketing strategy.

This role requires a unique blend of business development acumen and a deep understanding of product and content marketing practices to navigate uncharted territories in our industry.

The Impact you can make

The ideal candidate will be responsible for overseeing all aspects of our 360’ marketing functions (including campaign management, communications, PR, thought leadership, brand positioning, and copywriting) but with a key focus on building the bridge between content, brand, product marketing, and business development .

With two highly capable team members already managing substantial responsibilities of content, communications, and brand, the Head of Marketing will provide strategic direction and bring fresh perspectives to enhance our brand's impact.

Reporting directly to our Head of Business Development, this role is critical in shaping our market presence and guiding our innovative solutions to success.

We are looking for someone with strong leadership qualities, a strategic mindset, and the ability to thrive in a pioneering environment where best practices are still being defined.

Core working relationships

You will report directly to Chloé, our Head of Business Development and a core member of InPlanet's leadership team overseeing the entire commercial function.

In this role, you'll closely collaborate with Giselle, Senior Brand & Design Strategist, who is responsible for brand cultivation, thought leadership, and manages our talented Studio Team of creative professionals.

As a core member of InPlanet you will partner closely with all departmental leaders especially, our Head of Carbon, Head of Science and COO Founder & CEO Founder to maximize our brand’s impact.

Key Responsibilities

• Partner with our Head of BD to develop, drive, and execute the overall marketing strategy in accordance with company OKRs
• Bring a product marketing mindset and experience to drive business
• Build the bridge between business development, product, digital, brand, and content marketing
• Develop a communication and campaign strategy with the marketing team
• Establish digital, performance marketing metrics and build strong relationship with the BD & Sales team
• Enable and support the effective participation of core events in the CDR space
• Set an effective but realistic PR strategy
• Oversee content and copy creation workflows
• Target our customers and key audiences through various channels like Social Media (LinkedIn), Newsletters, and other solutions
• Optimizing our website flow with the team to drive success and conversions
• Contribute to creative direction & brand quality control
• Embed thought leadership of ERW and CDR into our marketing strategy
• Build and coach the marketing team for future growth

You can be a Rock-Star if you have

• You are passionate about solving the Climate Change and Carbon Removal Solutions
• You have minimum 5 years experience with marketing across multiple channels
• You have marketing leadership experience overseeing the entire function
• You have experience working with a broad variety of marketing tools
• You are driven by uncertainty , growth, and challenges
• You are analytical and have a results-driven approach to marketing
• You are a proven high performer with clear goal setting strategies and achievements
• Working experience in a fast-growing startup
• Strong knowledge and interest of current digital marketing trends, strategies, and techniques
• Experience in the CDR market is a big plus but not an essential requirement

Living Our Values

At InPlanet, we have a big vision of solving climate change, and we are looking for individuals who are genuinely passionate about making a positive difference in the world of Carbon Removal Solutions.

Trust guides our actions, drive fuels our efforts, and impact is our goal.

• Trust : You believe in being kind and transparent in the workplace, fostering an environment where trust thrives and collaboration flourishes
• Drive : You possess an innate drive to take action with a hands-on, can-do attitude, propelled by urgency
• Impact : You dream big and are committed to making a meaningful difference in the world, aligning with our overarching mission to address climate change

Benefits

• Salary expectations and our comp philosophy are openly discussed in the first interview with the goal of managing expectations fairly.
• Share options to make you feel like an owner.
• Home Office Budget
• Fully Remote : Join us from anywhere within the CET (- 4 / 5-hour time zones).
• Personal development budget
• Language Programme Monthly Allowance
• 34+ days annual leave
• The opportunity to be autonomous, make a huge difference and belong to a vision.
• Occasional off-sites in Brazil yay!
• MacBook to fuel your productivity

InPlanet Compensation Philosophy

At InPlanet, our philosophy revolves around ensuring fair and unbiased compensation and equitable equity pay, coupled with competitive benefits, across all regions where we operate.

The reason behind our salary range being wide or undefined at the first stages of the interview is because of our international presence and globally distributed workforce, we utilize geo ranges to account for varying pay differentials, forming a crucial part of our global compensation strategy to remain competitive across diverse markets as we expand our reach.

These ranges are determined by role, level, and location, recognizing the nuanced demands of each market. The actual base pay for the selected candidate is influenced by factors such as location, skills, experience, training, business requirements, and market dynamics, with the range subject to potential adjustments in alignment with our commitment to fairness and transparency.

Application Process

Roughly 6 hours across 3-6 weeks from CV-screening.

• Interview with Talent & People Partner or Head of People (values & motivation)
• Interview with the Hiring Manager (required core skills and competencies)

optional third interview)

• Challenge with 3+ team members (specific task, preparation needed)
• Verbal reference check & psychometric profiling
• Offer

How to Apply

We kindly ask you to submit your CV in English, as this is the main language we use here at InPlanet (unless it is justified to be in Portuguese).

Being an equal opportunities employer is very important to us, and we are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions which cannot be shown to be justifiable.

We design our processes to be fair and equitable, and we believe in continuous learning.

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