Head of Content Marketing (m/f/d)

Your Responsibilities

Content Strategy & Planning

• Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.
• Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.
• Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.
• Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.

Editorial Finance Content

• Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.
• Use all means of content to transport the message, including copy, infographics, illustrations and videos
• Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.
• Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.
• Manage the editorial calendar, balancing short-term needs with long-term content projects.

Advertising Copy

• Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.
• Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.
• Ensure all advertising copy adheres to brand guidelines and compliance requirements.

UX Copywriting

• Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.
• Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions.
• Ensure maintenance of a consistent tone of voice across all digital touch points.

Content Performance & Optimization

• Leverage AI to increase productivity and quality
• Use analytics tools to measure the effectiveness of content across different platforms.
• Regularly review content performance metrics, making data-driven decisions to optimize content strategy.
• Report on content performance, highlighting successes, challenges, and opportunities for improvement.

Team Leadership & Development

• Recruit, train, and manage a diverse team of content managers, editors and copywriters.
• Establish state-of-the-art workflows, taking benefit of AI
• Provide ongoing mentorship and professional development opportunities to help team members grow their skills.
• Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.
• Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality.

Your Profile

• Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus.
• 7+ years of experience in content creation, with a significant focus on editorial finance content.
• Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.
• Experience leading and developing a team of content professionals.
• Strong understanding of financial products, services, and regulations.
• Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Proficiency in content management systems (CMS), SEO, and analytics tools.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.
• Creative thinker with the ability to innovate and adapt in a fast-paced environment.

Join our mission, join our team - and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable.

Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.

You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team, you will benefit from :

• Employee Development Budget of €2,000 and four full training days per year.
• Access to Babbel for continuous language learning.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• Flexible working hours, home office and 28 vacation days.
• Enjoy more than 50+ different sports with Urban Sports Club : We subsidize your membership with more than €20 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• You are moving from another country or city to join us? We will support your relocation.
Vor 23 Tagen