Senior Brand Copywriter with German- freelance (remote)

About the Role :

We are seeking a talented and bilingual (German & English) Senior Brand Copywriter to join our creative team on a freelance basis.

Proficiency in French is a plus. The ideal candidate has extensive experience creating compelling copy for luxury brands, thrives in fast-paced, early-stage startup environments, and brings a blend of agency and eCommerce expertise.

You will craft and localize engaging content across channels, capturing brand voice and driving customer engagement for premium markets.

Tasks

Key Responsibilities :

Bilingual Brand Storytelling : Develop and articulate a unique and consistent brand voice in both German and English across web, email, social media, and marketing campaigns, ensuring localization for each market.

French proficiency is a bonus.

• Luxury & eCommerce Copy Creation : Craft persuasive, engaging, and refined copy for product pages, digital ads, product descriptions, landing pages, and customer touchpoints that speak to high-end consumers.
• Campaign Ideation & Development : Collaborate with cross-functional teams, including marketing, design, and product, to conceptualize and execute campaigns that elevate the brand and drive conversions.
• Localization & Cultural Adaptation : Tailor messaging to resonate with diverse audiences, ensuring cultural relevance, sensitivity, and brand alignment in all markets served.
• SEO Best Practices : Optimize copy for search engines without sacrificing brand voice, ensuring a perfect balance between discoverability and premium appeal.
• Editing & Proofreading : Ensure all content is polished, error-free, and consistent with brand guidelines, maintaining a high standard for both German and English content.
• Agile Execution : Work with speed and efficiency to meet tight deadlines, supporting multiple projects typical of early-stage startups and dynamic agency environments.
• Trend & Market Analysis : Stay informed about industry trends, luxury market shifts, and competitive positioning to drive innovative copy strategies.

Requirements

Requirements :

• Language Proficiency : Native or near-native fluency in German and English; proficiency in French is an added advantage.
• Experience : Minimum of 5-7 years of experience in brand copywriting, with a portfolio highlighting luxury brand work, agency engagements, and premium eCommerce projects.
• Startup & Agency Background : Proven experience working in fast-paced, early-stage startups and / or dynamic agency settings, with a demonstrated ability to adapt quickly and juggle multiple priorities.
• Luxury Brand Expertise : Deep understanding of luxury market dynamics, consumer expectations, and the art of high-end storytelling.
• Exceptional Writing & Localization Skills : Ability to craft culturally tailored, impactful, and persuasive copy in multiple languages.
• SEO Knowledge : Solid understanding of SEO and how it applies to eCommerce and brand content.
• Collaboration Skills : Proven experience working in multidisciplinary teams, contributing to creative and strategic projects collaboratively.
• Flexibility & Adaptability : Comfort working in evolving environments, meeting quick turnarounds, and adapting to new challenges inherent to startup and agency landscapes.

Benefits

Remote work enironment and flexibility.

What We Offer :

• Competitive freelance rates, based on project scope or hourly work.
• The flexibility to work remotely, on a schedule that fits your lifestyle.
• The chance to work with a passionate, innovative team in a rapidly evolving startup environment.

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